Radio News
Releases
Get maximum
radio coverage for your story!
Introducing Dynamix Productions' Radio News Service.
We specialize in getting your message noticed in a crowded
media marketplace.
We know radio. We are broadcast professionals with many
years of experience in radio news. And our Radio News Service will
deliver your story to radio stations across Canada in both official
languages.
Our Services
ADVICE —
We will suggest the best way to present your story. This includes the
“hook” or news angle, as well as the information contained in each
audio clip. Before we begin, we’ll give you our honest assessment, at
no charge, of the likelihood of the story getting on the air. We don’t
believe in doing work that will receive little or no attention.
COMPLETE PRODUCTION — We write, produce and package
your story for any radio news format - from sound bites to 3-minute
features for current affairs programs. Our presentation is the same as
it would be on the broadcast wire service.
DISTRIBUTION — We distribute network-quality reports
via satellite to up to 500 radio stations from coast-to-coast. We can
also tailor distribution locally or regionally.
COACHING — We coach the interview subject so that
sound bites or “clips” sound natural and unrehearsed.
COVERAGE — We reinforce coverage with faxes and email
to stations via our national radio database, including self-contained
written news releases. A detailed description of the audio feed is also
transmitted on the national wire service.
FOLLOWUP — As an optional service, we will follow up
with radio stations to confirm pickup.
We can help craft your message so that people will listen,
because radio remains one of the most effective communication tools ...
an extraordinarily powerful medium for your message.
Cut through the noise.
Audio samples
Sample 1
RNS
reporter Lee Walker
voices a news report, containing a clip of Angus Reid vice-president
John
Wright, concerning a public opinion poll on highway safety. (40 sec.)
Sample 2
RNS reporter Lee
Walker,
reports on last-minute shoppers, as VISA Canada predicts the busiest
shopping
day of the year. Contains person-on-the-street interviews. (36 sec.)
Sample 3
Wayne
Gretzky, talking
about an exhibit of his memorabilia at the Hockey Hall of Fame.
Part of
an audio news release package sent across Canada for Esso. (25 sec.)
Sample 4
In
this report for the
Quebec market, RNS reporter Claude Pascale provides the French version
of our
VISA Christmas shopping story.
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